Lemada Light Industries Ltd, fully owned by the Hertzano
family, was founded in 1978.
The original parent company was established in the early 50's by the
late Mr. Ephraim Hertzano- the originator of the authentic Rummikub game.
Lemada Light Industries Ltd specializes in development and manufacture of educational games and board games of the highest quality. Rummikub –is known as the third most popular staple family game in the world. It is estimated that over 50 million Rummikub games are sold to date in 54 countries across 5 continents, printed in 26 languages.
The game is distributed by some of the most prominent companies in the world such as: Scanditoy (Sweden), Crown & Andrews (Australia), Goliath (Benelux), Hasbro (China France, Spain, Portugal, Mexico, India, Singapore, Latin America), Jumbo (Germany), Mathiassen (Denmark), Piatnik (Austria, Hungary), Pressman (USA, Canada), Ravensburger (Switzerland, Italy), Tomy (UK) etc.
The factory is based in Arad – 25 km from the Dead Sea in the Negev Desert of Israel, occupying 6,000 sq. meters, employing about 80 people, working in 3 shifts and producing over 3 million games a year, mostly for export. The manufacturing process is performed in-house including: injection molding, compression molding, set up boxes, flat board line, pad printing, silk screen printing, hot stamping printing, and assembly lines. This self sustained operation comprises the latest state-of the-art machinery.
The head office, including our R&D, Graphic Dept. and Marketing Division, is located in Moshav Magshimim, near Ben Gurion International Airport.
In the local Israeli market the products are sold under the Brand name “Kod Kod”- the leading and the oldest (55 years in business) game company in the country.” Kod Kod” has its own sales team and distribution scheme.
The R&D department acts in the following areas:
- Developing – its own selection of original games designed for all – starting from toddlers to adults.
- Translating – localizing games made under license.
- Designing / Art Department – advertising and promotions.
Kod Kod games are positioned as upper quality market products from the aspect of product value as well as the play value.